Joseph Sims, General Manager of Titan Events and Entertainment and Founder of Oman Comedy Central, has his finger on the entertainment pulse of Oman with comedy and corporate events that have seen him initiating the production of video mapping and the proposed beach parties
Joseph Sims has the creative license as a stand-up comedian and he knows how to use it…
As the founder of Oman Comedy Central (OCC) he has taken the comedy benchmark in the country to an all new level, hosting international comedians and staging monthly performances that have flavoured the city’s comic sense. OCC has helped spawn a strong team of local comedians, and Joseph, who is popularly known as Joe in the entertainment industry, has helped shape the talented folks and created avenues to test their skills.
Curiously though, it wasn’t comedy that brought Joe to Oman in 2003; it was a posting as an IT contractor. But, as he points out, he got ‘tired of it’ after some time. “So I put my money where my mouth was and set up this event (Titan Events & Entertainment) company,” he quips.
The early years were tough, but, over the years, things have moved in the right direction. 2016 was a tough year, admits Joe, pointing out that the service industry bore the biggest brunt of the economic slowdown. “But this year we started out very strong. Our business is up 200 percent over 2016 and we are actually looking to hire – that’s an indication of a strong base,” he observes.
Besides comedy, he also has a strong background as a DJ, having begun DJing at the age of 15. His father was a DJ, his two brothers, and his son, are DJs! A family man, Joe has three grown kids living in Seattle, Washington and New Orleans, Louisiana.
His flair for music and a natural trait for comedy have helped forge his event company ahead, with exciting options for the public to experience entertainment at newer levels. As Joe points out, “Event management can be pretty competitive… But if everyone is offering the exact same thing, how competitive is it?”
Titan’s focus is on offering creative solutions to clients; one such has been the introduction of the technology of video mapping to Oman. “We offer video mapping services from a world champion design house. We did a birthday party last month, where we did video mapping of a birthday cake. Soon, we will take it to an impressive level with an 80 x 40 screen, which will make the public stand up and take notice,” he adds.
Another plan on the agenda, which is all set to become reality soon, is the introduction of a new Ibiza style beach club facility, which will raise the standard of partying in Oman, with DJs from countries around the world. In addition, comedy lovers will be treated to shows produced by Titan in the first quarter of 2018, featuring regional comedians. Plans are on to put together a comedy festival, which will have comedians from around the world and the winners will be voted by the audience. This will require sponsorships from companies here, but Joe is willing to take the risk, as the agenda of Titan is to bring new things to the community. He also hopes to augment the success of their last show at Salalah with regular gigs in the coming year.
For fans of OCC, Joe’s comedy may come across as a spontaneous act, but there is a lot of work, in addition to continuous improvisations while on stage. His fun-guy-to-be-around tag helped set his comedy career, but comedy, says Joe, has made him see things differently. “Now I see things that are potential jokes or potential punch lines and then it goes down in my joke book. As comedians we have creative license to say whatever we want… This is one of the few occupations were I get paid to lie,” he quips.