From a fashion model to a fashion, beauty and lifestyle influencer/blogger, and now to a beauty trainer, Salwa Awan has grown into a brand among fashion-savvy followers, who track her every look to find an equation in theirs. Her entry into the world of fashion is not surprising, considering that she nursed a dream of being a fashion designer in her childhood. Besides, having been endowed with striking physical attributes, Salwa found a calling in the world of fashion quite easily. But it is thanks to her perceptive ability and her constant desire to stay above her game that has shaped her presence in social media as a compelling fashion influencer.
What does fashion mean to you?
Fashion to me is the freedom to be me; it is everything to me. Fashion is also creativity. It is all about being you and being the best version of yourself.
Do you follow any style or fashion dictates to stay in tune with international trends?
I look at fashion as a form of art. I love to follow fashion and look great. And so I do my best stay up on current fashion trends to inspire my followers – girls who look up to me try it and feel comfortable in following new trends too. Personally, I follow trends that suit my personality, my body; not everything out there. My aim was always to build a stylish wardrobe that will have heads turning.
Is there anyone style that defines your fashion ideals?
There is no one actually… For, my style is between ‘chic style’ and ‘street style’.
What inspires your style and fashion?
For some, style and fashion is an obsession; for me, it’s a way of life, says Salwa.
What would you recommend as must-have wardrobe essentials/staples?
- An amazing pair of ripped jeans
- High shoulder white top (you can never go wrong with that)
- A blazer with a good fit
- A little black dress
- A pair of nude heels
- A bag that goes with everything and makes everything look perfect (one of my favourite bags is Chanel classic double flap; it just makes everything come out together)
- Pair of white shoes
- A pair of good sunglasses
Could you share your top fashion secret to help aspiring fashionistas feel good in the clothes they wear?
Just be comfortable with your body and feel confident in whatever you wear, advises Salwa.
Any fashion tips and guidelines for readers?
Fashion starts with you! Just know what you want to look like – it helps a lot. One thing to always remember is that less is more.
- If you are going to wear a pair of jeans and a shirt, just go for tight-fitting jeans and wear a loose shirt; keep it casual and effortless. Also, with a loose shirt, don’t forget to do a side tuck-in – it defines your waist and makes your look neat.
- I always like to have good accessories and like to pair them up with simple midi dresses. For example gold heels and a bag with gold hoops. You are good to go.
- A white simple midi dress to wear for morning functions or black midi dress for evening dos.
- A splash of scent. Always smell good; not only will it cause a good impression, but also smell is the strongest of the senses and is best able to influence brain activity.
What is your favourite autumn/winter fashion?
- Denim torn jacket
- Midi dress with long boots
- Long trench coat
What trend are you most looking forward to include in your wardrobe?
I think there is nothing I don’t own (haha). I buy everything I would want in my wardrobe, adds Salwa.
What is your biggest accomplishment in your online fashion life?
I think my biggest accomplishment is being known for my own style. Meeting my fan/followers in person looking like me (mini Salwa) is another. Being recognised by my favourite brands and collaborating with them is a big accomplishment.
