Swan International, a pioneering fashion retailer of Italian brands in Oman, presented the latest collections of its portfolio of brands spotlighting labels such as Lui.Jo, MAX&Co., Pennyblack and Trussardi, along with a special presentation of handbags by Furla. The exclusive fashion show set amidst the dreamy surroundings of Muscat Bay, fused timeless elegance with contemporary style in an ethereal show space with music specially composed by internationally renowned Omani DJ – DJ AA.
Talking on the sidelines of the show, H.H. Sayyida Aliya bint Thuwaini Al Said, commented, “From the very beginning, we went against the odds to transform the local retail space and experience by making Oman a strong contender for international brands to enter and flourish. We have come a long way over the last five years and remain steadfast in our resolve to work in partnership with brands that share our aspirations and ones that cater to the burgeoning demand for quality fashion in the country.”
Italian Artisanship
The brands showcased at the fashion show epitomised the excellence of Italian artisanship, from design to manufacturing. H.E. Giorgio Visetti, Ambassador of Italy to Oman, said, “Fashion can help foster bi-lateral relations and we are delighted to see a growing presence of Italian fashion brands in Oman. Italy is a prime example of the importance of the fashion industry to the economy. The words ‘Made in Italy’ are enough to guarantee sophisticated and high quality products, highly coveted for their integrity, durability and design originality.”
During the course of the evening, an exclusive showcase of Furla’s Spring-Summer 2018 bags transported guests to the culture and charm of Venice. Pennyblack’s nautically inspired Spring-Summer 2018 collection evoked maritime charm with touches of red and blue, and featured a summery rope and knot theme, printed all over on dresses and shirts. MAX&Co.’s Spring-Summer 2018 collection explored the concept of modern femininity through an eclectic collection with a mix and match sensibility. ‘Glamorous before everything else’ was the key concept behind Liu.Jo’s chic Gold Spring-Summer 2018 collection.