City Centre Muscat launches Dress To Be You’ campaign. Majid Al Futtaim has announced the launch of its Spring/Summer 2018 fashion campaign at City Centre Muscat, with the message: ‘Dress to be You’. Offering a vibrant mix of high street stores and affordable fashion, the Mall houses hordes of stylish choices for the fashion-conscious and aspirational shopper.
The top three SS18 trend highlights of the campaign include ‘Tropical Oasis’ with lush botanical themes featuring oversized motifs in soft teal, sunset pinks, jungle greens and hot orange shades; ‘Hawaiian Rival’, which pairs the bold and retro print with a traditional tailored look for a smart casual look; and ‘Garden Safari’ with earthy tones of light terracotta, sky blues and army green with garden floral prints and animal motifs.
Cake Talks 2018
Cake Talks 2018, held in collaboration with the Oman Culinary Guild at Oasis Mall recently, was a celebration of hand-crafted cakes by hobby bakers.
The event, sponsored by Lurpak and Oasis Mall, featured 12 professional-level cakes, 25 amateur level cakes, 8 cupcake arrangements and 25 uniquely flavoured cakes, which were evaluated by chefs Thomas Oomen, Asanka Dharmaratna and Achyuthanan Das from the Oman Chef’s Guild (OCG), alongside Poornima Subramanyam and Reema Siraj. Dubai-based Reema also conducted workshops on Korean buttercream and Bean paste.
The event also included live demos by Rubeena Ibrahim, the brain behind Cake Talks, on basic crumb coat techniques while using buttercream; on bean paste flowers by Reema; Ricotta whipped cream and cheese frosting by Firdous; on cakes using sugar-free products by Chef Das and on isomalt sugarcraft from scratch by Chef Asanka.
OAM’s major transformation mission
Oman Avenues Mall (OAM) has embarked on an extensive transformation course to deliver a superlative customer experience, under the tagline ‘Celebrate Everyday’.
Within the confines of the transformation plan, which will be carried out in four phases, OAM has signed an agreement with Mwasalat to introduce branded bus services to ensure better mobility and convenience of customers. A major part of the second transformation phase would be the introduction of a cinema complex, for which OAM has endorsed an agreement with Cinepolis to develop a large multiplex that would house 15 screens.
The Cinepolis multiplex, currently designed for OAM will accommodate approximately 1500 seats with an exclusive VIP lounge. The third phase will include the extension to add more room for anchor stores, restaurants and entertainment options.
Majid Al Futtaim opens My City Centre Sur
Good news for residents of Sur. Majid Al Futtaim has opened its first community mall in the Sultanate of Oman called ‘My City Centre Sur’.
With an investment of RO15.2 million, it is expected to create more than 4,000 direct and indirect job opportunities in the surrounding area. Located on Sur’s main commercial road, My City Centre Sur is a highly accessible new landmark. With more than 50 retail outlets across 16,500sqm and 484 parking spaces, it will serve as a fully integrated retail, dining, and leisure destination.
It includes a Carrefour hypermarket and Magic Planet family entertainment centre, alongside a mix of leading brands in fashion, jewellery and cosmetics, including Centrepoint, Max Fashion, Pure Gold, Kryolan, and the Body Shop.