In the ever-growing beauty industry, with ‘his’ and ‘hers’ product-lines creating a predictable gender divide, is there a vacuum that needs to be filled with unisex creams and lotions?
Why most beauty brands toe the gender divide line while marketing their beauty and cosmetic products may not require much imagination to answer, but that many continue to do so, even today when gender stereotyping is losing its hold, is a difficult proposition to contend. With fashion models sporting clothes that seem to have blurred this line and accessories for men getting louder and colourful, as if to vie for attention with women’s jewellery, the need is now to give in to products that have a gender- neutral flavour.
Like unisex perfumes. They have been in the market for a while now and many have found their niche with buyers who have refined tastes for perfumes that go beyond their preset gender tags. But what about skincare and hair care products that are more about personal grooming, unlike the cosmetics line, which have ‘hers’ written all over them?
Some manufacturers have realised the importance of catering to specific skin and hair requirements than gearing up for ‘him’ and ‘hers’ separately. From the type and texture of hair to the finer details of skin tone, the beauty industry is slowly and definitely waking up to the need to become more specific to the person than to the gender.
Are you ready to adapt to gender-neutral products?
Read more about Men’s Grooming here.