While I’m all for the latest in makeup and the newest Huda Beauty palettes in town, nothing beats investing big into your skincare routine – whether you are in your 20s, 30s, 40s or 50s. Skincare is for everyone and the best time to start (if you haven’t already) is now. Start with Serums.
Serums are the most recent innovations in the market; these products are, simply, a highly concentrated dosage of potent item in a stable formulation to nourish, enrich, protect and improve the texture of your skin.
I don’t mean to sound like an advertising geek but believe me when I say there’s a serum for every skin type and every skin woe. This post is to help you understand the different ingredients you need to look for in your serum, in order to solve your skin situation.
Vitamin C
This chemical is probably the best if you are looking for something to help you with brightening, anti-ageing and replenishing lost texture. Higher doses of this chemical may result in mild irritation or burning. Choose from Sunday Riley’s CEO Rapid Flash Brightening Serum or The Ordinary Vitamin C Suspension 23% for best results.
Hyaluronic Acid
This chemical is an excellent humectant and is a major ingredient in anti-ageing creams. Its benefits include restoring elasticity, fighting wrinkles and brightening. Choose from SkinCeuticals Hyaluronic Acid Intensifier, Paula’s Choice Resist Hyaluronic Acid Booster or Sanitas Skincare Hyaluronic Concentrate.
Niacinamide
Niacinamide or Vitamin B3 is a potent antioxidant, anti-pigmentation agent and anti-inflammatory ingredient. Choose from The Ordinary Niacinamide 10%+ Zinc 1% Serum or Murad Rapid Age Spot Correcting Serum.
Retinol
Retinol is a stable formulation of Vitamin A and works to stimulate the production of new skin cells. It also fades dark spots and protects your skin from aging and wrinkles. Opt for Peter Thomas Roth Professional 3% Retinoid Plus Serum or Neutrogena’s Rapid Wrinkle Repair Serum.
Most serums are best used as part of your night-time beauty routine. Use it on clean skin before using a moisturiser or a night cream.
Serums work like little bottles of magic for me. Like with any product though, do consult your dermatologist before using any new product on your skin.
Rachel has a deep passion for wellness and beauty and regularly writes on wellness, skincare and travel. She has worked with several high profile beauty gurus like Nilo Haq in the Middle East and has authored several columns for the well-being of the Arab woman, both on the inside and the outside. Rachel can be found on Instagram @cookielibrary