HINDAMME by Mohammed Khoja, a Saudi based label is well known and beloved for its ‘east meets west’ sensibilities. And the all new collection Season IV, also entitled the ‘Al Ula’ Collection is a contemporary interpretation and retrospective into the ancient desert Kingdom belonging to the Nabatean Arab civilization, and more specifically that of Al Ula, Saudi Arabia.
From silk velvets and golden pleats to Greco-Roman style embroidery, the collection speaks volumes of an artisanal approach to ready-to-wear clothing, resulting in modern yet timeless collector pieces that reflect the visual and cultural identity of the ancient Nabateans of Al Ula. In order to truly capture the authentic essence of the culture, designer Mohammed Khoja worked closely with specialised textile experts to create custom brocades and embroideries that illustrate the inscriptions and art of the civilization.
Key staple pieces from the collection include silk velvet jackets and silk shirts that feature signature Greco-Roman brocades with Nabatean inscriptions as well as ‘Mada’in Saleh’ architecture inspired dresses and jackets, silk pleated gold metallic dresses and statement branded tees. Natural plant based colours and graphic symbols pay homage to the ancient civilizations of Al Ula, while pleats and modern silhouettes create a contemporary feel. The collection seamlessly blends artisanal details with ready-to-wear styles, adding a layer of storytelling and nostalgia into every piece.
HINDAMME’s Season IV is in collaboration with Winter at Tantora Cultural Festival and is being exhibited at the festival, which began on December 19th, 2019 and runs through till March 7th, 2020.
