Whether the television ratings of ‘Keeping up with the Kardashians’ is waning or sailing, the Kardashians’, dubbed as the first family of reality TV, have managed to clinch the People’s Choice Awards 2018. The Kardashians’ have been wowing television viewers since 2007, and continue to do so, as the fifteenth season premiered in August this year, earning the show the coveted Best Reality Show at the People’s Choice Award.
The Kardashians have their fingers on the pulse of their television viewers and social media followers and know just what moves will grab them extra attention. The family does have a predilection for seeking attention – particularly, Kim Kardashian West. But then, she does not have to try hard as she has proven that getting attention is an art, one that she has well mastered. And whatever the naysayers have to say about her, there is no dearth of media coverage for this beauty and entertainment mogul, whose every word, every move, every look…is brought under the spotlight, whether to diss it or praise it.
There was, of course, all-around praise for her tribute to the victims of the recent California wildfire. She not only drew global attention to the crisis but also geared support and aid for the affected.
Accepting the award, she thanked the first responders who were, at the time of the ceremony, fighting the devastating California wildfires. “We would like to dedicate this win to all of the firefighters, police offers, and first responders… It’s been a really rough week in our home in Calabasas, Hidden Hills, and for our neighbours in Thousand Oaks and Malibu,” said Kim Kardashian who, along with Kourtney and Khloé, evacuated their homes after finding out that their neighbourhoods were under threat from a wildfire.
She also used the platform to urge viewers to support and help the affected people. “Action is necessary. So anything we can do to help – as simple as donating to the many organisations that are collecting supplies – is too small,” she urged.
Charity, of course, is not a new venture for 38-year old Kimberly Noel Kardashian West. She recently launched a fundraiser for a kids charity, using her social media influencer status to help thousands of children struggling with depression and anxiety. She is known to encourage celebrities to donate their clothes to charity auctions, while she personally donates hers to raise money for the Dream Foundation, a wish-granting organisation for terminally ill people. She has, in her capacity as a TV personality and socialite supported a host of other charities and causes.
But despite all her popularity in the social media circles, she is not out there to coax people to follow her footsteps. She says,“I’m not trying to influence anyone else; I’m not saying, ‘Do what I do.’ I think it’s a little pretentious to say, ‘I’m a role model’; I would never say that, and I don’t think of myself that way.”