Oman Avenues Mall opened the Dar Al Atta’a ‘Let’s Read’ library and charity bookshop at a formal ceremony held recently under the auspices of H.H. Huriah bint Asaad bin Tariq Al Said. Senior management from the mall and Dar Al Atta’a were present during the event.
The Dar Al Atta’a Let’s Read Programme, formed in February 2007, aims to promote reading and achieves its objectives by selling books, opening libraries, holding book drives, readathons and writing competitions. The open-to-public library covers a substantial area on the third floor of Oman Avenues Mall. The area is covered with bookshelves, a children’s play area, colourful slides as props, comfortable seating areas, educational toys and a bus-themed bookshop to signify and promote the mobile bus libraries that Dar Al Atta’a runs across Oman to reach out to children who do not have access to libraries.
In March 2018, Oman Avenues Mall’s management had partnered with Dar Al Atta’a, Oman’s inclusive charity organisation, to bring the ‘Let’s Read Library’ to its premises. As a part of the Corporate Social Responsibility (CSR) strategy, the management of Oman Avenues Mall offered space for the Let’s Read Programme with an objective to achieve a positive impact on society while maximising the creation of shared value for the mall.
The books on display are available for purchase at a subsidised rate, and the resulting sale proceeds would be reinvested into the development and management of the project. Children are welcome to donate their own books to the Let’s Read bookshop at the deposit boxes put up at key points in the mall, and inside the library too.