As the male grooming market continues to grow, there is a gradual acceptance of lipstick brands that cater to men
Right, we have known for long that male models and actors do wear lipstick to add to their looks; but that lipstick has moved from catwalks and screens to find place on a male dressing table is still a novelty for many. While we are yet to find male lipsticks in the markets here, we are, gradually learning to accept the changes in the male grooming market, with lipsticks featuring as a routine. Its growing popularity in countries like South Korea, with male K-pop stars wearing bright lipstick to complement their dark eye makeup, has, perhaps, bolstered the trend.
On an everyday level, the shades adopted by men who have broken the shackles of masculine stereotypes, are more subtle, with many opting for nude shades to tone down the effect. They are, of course, open about their skincare routines, and even eye makeup and black nail polish, but not everyone is brave enough to wear a scarlet shade on the lips and flaunt it. Perhaps, at a party…
It’s time to stop ‘tch, tch-ing’ men who have the nerve to wear makeup and applaud their desire to look good and feel better. Makeup can be a manly affair!