The Loro Piana Spring Summer 2021 Collection is on the move. It depicts the wardrobe of a man – Italian in roots, borderless in outlook – who is active and nonchalantly elegant; a man who travels across situations, from mildly formal to informal, and across seasons, keeping an unmistakably light, natural spirit and a defining taste for easy sophistication. The movement, this season, is essentially a story of rich, natural colours that gain further depth in the choice of rich, natural materials for streamlined shapes.
Loro Piana, from the LVMH group produces superlative textiles and luxury goods using the world’s finest, rarest raw materials.
Originally from Trivero in northern Italy. The Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. After the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, it diversified into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fibre from Myanmar.
The company draws on both time-honoured traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.
Loro Piana today owns 9 production sites in Italy, 171 Loro Piana stores around the world and it produces about 5 million meters of fabric each year.