MANGO’s April campaign, ‘A Story of Uniqueness’, is a story of diversity and uniqueness defined by personality and talent – not age, not gender, not appearances or prejudices.
The campaign conveys the message that every person is unique in their own way; their individual appearances, identities, talents, passions, values, emotions, strengths and weaknesses defining them.
The campaign is inspired by multi-storyline films, featuring video portraits of 7 different talents that represent different aesthetics, ages and lifestyles.
About MANGO
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of close to 800,000 m2 in 110 countries. From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed the 2016 financial year with sales of 2.260 billion euros. More information at www.mango.com
The Middle East is a key market for MANGO, where it is present in 14 countries.The company has produced part of the designs for this region through a special collections department for more than 10 years now, and turnover in 2016 in this market accounts for 7% of the chain’s total turnover.
Just under a year ago, MANGO adapted its website and e-commerce to this market.This and other initiatives, such as new payment methods, confirms the work being carried out in the region and is shaping the strategic plan, during which it is planned to open almost twenty new stores in countries such as Arab Emirates or Qatar.
