‘Like mother like daughter’, that’s the concept behind Mango’s endearing Mini Me SS19 Collection
Mango has unveiled an adorable twin wardrobe for the perfect dynamic duo – mother and daughter. Model Lesly Masson and her daughter Lily collaborated with Mango to coordinate their fabulous outfits. The collection flaunts the best summer trends that signify their close bond and expression of their love for one another and for fashion… With Mango, two is better than one.
The collection features a play on textures, prints and patterns for the ultimate – fashionable duo. From ribbed patterns, matching tops and bottoms, one-piece classic white swimsuits and crocheted dresses perfect for lounging at the beach, Mango’s Mini Me collection is the wardrobe staple for the season.
The Middle East is a key market for MANGO, where it is present in 14 countries.The company has produced part of the designs for this region through a special collections department for more than 10 years now, and turnover in 2016 in this market accounts for 7% of the chain’s total turnover.
Just under a year ago, MANGO adapted its website and e-commerce to this market.This and other initiatives, such as new payment methods, confirms the work being carried out in the region and is shaping the strategic plan for 2018, during which it is planned to open almost twenty new stores in countries such as Arab Emirates or Qatar.
