A Lacoste icon since 1927, the piqué polo is reimagined with a modern hand by Louise Trotter in squared proportions and magnified details of leather and knit. Polos with oversized collars and generous cuts, a vinyl trench coat, patchwork tracksuit pants and a cotton poplin shirt embellished with the original 1926 crocodile; this is a collection where innovation blends with tradition to create your everyday wardrobe.
For Spring Summer 2020, Lacoste collaborated with two British female designers. Collaged sneakers are handmade by Helen Kirkum, upcycled from last season’s styles into new hybrids. The crocodile has been cast as Alighieri for Lacoste brass pendants and bracelets by jeweller Rosh Mahtani, transforming the house symbol as a totemic keepsake.
Joining an Art Deco typeset logo and the all-over ‘L’ monogram, the crocodile logo, originally designed by Robert Georges, is writ large on chest pockets and washed canvas beach bags, or discreet as hardware on slip-on loafers. Tradition and innovation are aligned throughout the collection, elevating the leisurely pursuits of the everyday.
About Lacoste
Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920’s when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
Lacoste is famous today for its iconic polo shirt, available in a wide colour palette every season, but more broadly offers sportswear apparel for men and women, as well as shoes, eyewear, watches, fragrances, handbags and luggage, belts and home textile.