Co-created with runners, the Adidas Ultraboost 19 has been completely rebuilt from 17 parts to focus on four cutting-edge components. Featuring Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame for more support, adaptability and responsiveness than ever before, Adidas celebrates the way the sport of running is changing in a new campaign called ‘Recode Running’.
Adidas Ultraboost 19 is an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. Adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.
The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own. Runners made it clear they wanted a simpler product with fewer pieces but equally high performance.
To reflect that, the original Adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST (with 20 per cent more BOOST in the midsole), Torsion Spring (lightweight construction for enhanced support on landing and a snappy transition to propel runners forward), Primeknit 360 (combining pure comfort with lightweight performance) and 3D Heel Frame (a stripped-back design that cradles the heel, bringing the perfect mix of adaptability and support).
To celebrate the new silhouette, Adidas Running is launching a new marketing campaign called Recode Running. Kicking off with a trailer featuring prominent LA and NY Adidas Runners, including Adam Francique, Kwasi Kessie, Shiara Robison, Tia Hrubala and Bayano Kamani, this campaign champions the culture and creativity of ‘new running’ and its power to transform.
