Winter collection from Max

_hv_7820 _hv_7863 _hv_8661 _hv_9073The 1970s retro era inspired collection is available in all of the 10 Max stores in the Sultanate


The new Max Winter 2016 collection for men, women and children borrows its theme from the fashionable bygone era of the 1970s. The collection features a range of apparel and diverse colour palate that epitomise the casual style of daytime and the classic sophistication of the evening.

_hv_4577The ladies range has adopted a relaxed look to capture the beautiful spirit of the winter season. The focus is on rich browns, ochres and camel tones and muted greys. There is a hint of midnight blue, offering an urbane statement; the use of teal and dark espresso brings depth to the collection. This season also sees the return of the layered look, with longer hemlines and belted waistlines paying homage to the classic silhouette. The line between casual and formal attire, however, is blurred, with luxury applications such as embellishment and dulled metallics adding appeal to daywear items.

_hv_5447The men’s range of smart casual styling reverberates the retro theme. The collection has a relaxed feel, accentuated by comfortable shapes and cuts that have continued to be a trend for the past couple of seasons. The combination of gunmetal and lumberjack red has become an essential theme colour for the season. Harmonised with the fashion range for women, camel brown emerges as an important accent tone for menswear. The collection embodies casual understatement with pine green and an injection of mustard yellow adds brightness and vitality.

The fashion collection for children features fun hues of sour green, teals and rusted woodland dark hues. There is quilt detailing in dresses, trousers and skirts, suggesting a strong comeback of the 70s fashion era.




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