Street style and retro fashion marks the latest collection from MANGO Fall Winter 2016 Collection
It is the season of velvets with wool and faux leather, in dungarees and plaids, at MANGO, which has infused the new MANGO Fall Winter 2016 Collection with urban outfits like plisse (puckered or crinkled fabric) dresses, velvet military coat with floral dress as well as preppy style, checkered pattern blazers and pants. The faux leather skirts are paired with soft shirts…
The MANGO Fall Winter 2016 Collection also includes voluminous dresses with riffle details and motorbike jackets worn with high waist jeans. There is a distinct Boho-chic touch, without going overboard, making it easily adjustable for every occasion – office-wear to weekend dos or parties. The retro vibe is evident, but just enough to pay a tribute to the famous 70s; it is the urban and modern touch that comes out starkly.
The Middle East remains a strategic market for MANGO in 2016.It is for this reason that, since its arrival 1996, the brand has continued to expand in the region, and now has more than 250 stores.
The secret to MANGO’s success in the Middle East is based on responding to the needs of the market.With a design department exclusively dedicated to adapting the firm’s collections to the customs and tastes of specific countries, MANGO has managed to become a leading brand for its customers, offering them fashionable garments adapted to the traditions of the country.
About MANGO
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of close to 800,000 m2 in 110 countries. From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed the 2016 financial year with sales of 2.260 billion euros. More information at www.mango.com
The Middle East is a key market for MANGO, where it is present in 14 countries.The company has produced part of the designs for this region through a special collections department for more than 10 years now, and turnover in 2016 in this market accounts for 7% of the chain’s total turnover.
Just under a year ago, MANGO adapted its website and e-commerce to this market.This and other initiatives, such as new payment methods, confirms the work being carried out in the region and is shaping the strategic plan, during which it is planned to open almost twenty new stores in countries such as Arab Emirates or Qatar.
